Apple Arcade is about fun, not profit, says exec in charge

Apple executive Alex Rofman says Apple Arcade was not set up to make the company money, but also insists that game developers are getting an income.


Apple Arcade launched in 2019, and was then included in the Apple One bundle in 2020. Today, as it approaches its fifth anniversary, Apple Arcade is also the best place for Apple Vision Pro spatial games.

According to Apple Arcade senior director Alex Rofman, though, the service is not about promoting spatial games, or even about making Apple money.


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