  

    <figure>
      <img alt="A woman makes a pinching gesture while wearing the Vision Pro." src="https://cdn.vox-cdn.com/thumbor/jeGm3VcRImuZHUgL5j-7rAVItzo=/0x0:2700x1800/1310x873/cdn.vox-cdn.com/uploads/chorus_image/image/73299845/246965_vision_pro_AKrales_0140.0.jpg" />
        <figcaption><em>Demand for Vision Pro is falling.</em> | Photo by Amelia Holowaty Krales / The Verge</figcaption>
    </figure>

  <p id="46Ec0l">Apple is <a href="https://medium.com/@mingchikuo/apple-cuts-2024-2025-vision-pro-shipment-forecasts-unfavorable-to-mr-headset-pancake-and-micro-38796834f930">reportedly cutting its Vision Pro headset shipment forecast</a> for the rest of the year due to cooling demand.</p>
<p id="hkLN5N"><a href="https://medium.com/@mingchikuo/apple-cuts-2024-2025-vision-pro-shipment-forecasts-unfavorable-to-mr-headset-pancake-and-micro-38796834f930">Apple analyst Ming-Chi Kuo writes</a> that Apple cut orders for the Vision Pro even before it launched outside of the US. His sources claim that<strong> </strong>Apple now expects to sell only around 400,000 to 450,000 units in 2024, compared to what Kuo says was a “market consensus” of 700,000 to 800,000. Demand for the $3,500 Vision Pro dropped much lower than the company was expecting.</p>
<div class="c-float-left c-float-hang"><aside id="FdyHP4"><div data-anthem-component="readmore" data-anthem-component-data='{"stories":[{"title":"Apple Vision Pro review: magic, until it’s not","url":"https://www.theverge.com/24054862/apple-vision-pro-review-vr-ar-headset-features-price"}]}'></div></aside></div>
<p id="cksgNn">Facing the unanticipated drop in steam, Apple is now adjusting its headset roadmap, possibly pushing the future of a lower-cost entry mixed reality headset beyond 2025 (if at all). Apple’s Vision Pro has largely wowed early adopters due to its technical...</p>
  <p>
    <a href="https://www.theverge.com/2024/4/23/24138487/apple-vision-pro-cut-shipment-forecast-kuo-rumor">Continue reading&hellip;</a>
  </p>



Demand for Vision Pro is falling. Apple is reportedly cutting its Vision Pro headset shipment forecast for the rest of the year due to cooling demand. Apple analyst Ming-Chi Kuo writes that Apple cut orders for the Vision Pro even before it launched outside of the US.

Apple reportedly cuts Vision Pro production due to low demand

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