Apple Vision Pro shipments reportedly cut as US demand for headset wanes

Ming-Chi Kuo says Apple has reduced its orders for Apple Vision Pro parts and assemblies, with the cut in shipments said to indicate lower demand for Apple's headset than previously thought.


The launch of the Apple Vision Pro in the United States was a success, with shipment estimates in February being far better than Apple's original estimate. However, months later, it seems Apple is preparing for considerably lower consumer demand as it moves into international sales.

According to TF Securities analyst Ming-Chi Kuo on Tuesday, Apple has cut its shipment orders for the Apple Vision Pro in 2024 down to between 400,000 and 450,000 units. This is said to be far below the market consensus for shipments at 700,000 to 800,000 units.


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