Meta pulls plug on plans for high-end Vision Pro competitor

Meta is calling it quits on making a high-end mixed reality headset to compete with the Apple Vision Pro, The Information reports. This is despite recent news that the headset, codenamed La Jolla, would arrive sometime in 2027.

According to The Information, Meta had already started developing the La Jolla headset in November but told employees to stop working on the device this past week. The decision was due in part to the fact that the La Jolla headset would’ve used pricey MicroOLED displays. The Verge reached out to Meta for comment but did not receive an immediate response.

The move suggests that Meta as a whole may be souring on the idea of premium VR. Purportedly, the goal was to keep the cost of the headset under $1,000, which...

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